Implementing clear and consistent tone of voice in line with a re-branded website

20 December 2019


This charity needed to clarify its message about who it is and what it does with the aim of raising its profile nationally to increase donations.

The Brief

Carmarthen-based charity Cerebra approached us for a website redesign and restructure. Cerebra had recently undergone a rebrand and wanted a website that married its new look with improved functionality. The charity needed to clarify its message about who it is and what it does with the aim of raising its profile nationally. It also wanted to increase online revenues through donations with clearer website signposting.

Cerebra needed its website to focus and organise its core messages: information, support and call for donations.

Cerebra website redesign project

“From the very first meeting we were blown away by Nic’s attention to detail and level of organisation. Individualise were a joy to work with who completely “got” us and what we were trying to achieve.

We ended up with an amazing new website that is much more user-friendly – we had comments that we had new things on there that weren’t new at all but people could just find them now!”

Leigh Mulvihill, Cerebra

Cerebra website redesign for a charity website.

The Approach

Understanding the rebranding was key to the visual look of the website. Creating and implementing guidelines for a clear and consistent tone of voice was also important. Visiting key charity members at Cerebra’s offices ensured we personally understood the team and the brief fully before we continued our work in Bristol. Regular phone and video calls throughout the process meant we kept in constant communication with Cerebra and effective project management meant the project was delivered on time.

Distance was no issue as initial and final meetings were held in person on site while effective use of technology meant we could communicate as easily as we can with local clients.

The Project


  • Digital discovery
  • Digital design – translating original branding to online
  • Functionality for downloadable valuable content
  • Integration with mailing system
  • Premium hosting and ongoing support



Cerebra now has a website designed to drive an increase in donations and which is worthy of an increasing national profile. The charity’s services, support and information are now clearly organised online and are easy to find and access by its key audience: families and carers of children with brain conditions.

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