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A professional website for a growing local business

09 January 2020

Elly Shearman Tennis Coaching | ellyshearmantennis.co.uk

Fitness

Starting with a new website and a digital marketing strategy helped this business grow online.

The Brief

Elly came to us wanting a new website for her tennis coaching business. Her existing one was templated and unwieldy, difficult to navigate and confusing for users. With a host of different types of sessions on offer, plus a series of kids classes within the LTA Mini Tennis Programme and regular holiday camps, the information was overwhelming. She wanted a website that clearly explained both the LTA Mini Tennis Programme and the different coaching sessions on offer. In order to save time and admin, it was important to Elly that her website conveyed her coaching ethos of inclusivity and also answered certain questions that are often asked regarding the sessions.

Elly realised she needed a professional website in order to reduce her admin and resolve some of her pain points regarding the organisation of her information online. Ultimately she wanted a professional site in order to help her business grow.

Elly Shearman Website

I am a tennis coach, with a science background and decent social skills…I have zero skills in technology and internet/websites. I run a tennis coaching “business” and have done this for nearly 6 years. I have little support on how to run it and often feel like a one-man-band. It was essential for me to find someone to build a better website and not only that but paint a more professional picture of my business. Nic and Monika have not only created a more professional introduction to my tennis coaching business, but they have also listened intently to everything I have said. When I read the front page of the site it makes me so happy to see how it reflects my passion for introducing tennis to everyone and helping people to feel that it is a sport they can love. They have managed to encompass this as well as the high quality of coaching that we deliver. Communication has been excellent, and despite my total lack of knowledge Nic has managed to explain everything at every stage so that I comprehend! I have much appreciated her patience with me!

Elly Shearman – Elly Shearman Tennis Coaching

Elly-shearman-tennis-coaching-logo

The Approach

Keeping Elly’s existing logo Nic developed the overall look of the website to bring it up to date. Monika came up with a strapline and emphasised the ethos and mission of the club in the website content and tone of voice. Through both content and design, we clarified the LTA Mini Tennis Programme which many users found confusing. All of the essential information about Elly’s ethos, the coaches she works with and the sessions on offer, including the popular holiday camps, were brought together in one place.

The first phase involved creating an effective single page website designed to work by itself but which can be added to and developed over time.

The Project

Features

  • Digital discovery to define brand values and tone of voice
  • Digital design including new logo and brand identity
  • SEO work, including number 1 spot for valuable keywords
  • Full website service and ongoing support

Results

Elly is thrilled with her new website which more accurately reflects her business ethos and is a helpful resource to those wanting to book onto her tennis sessions. We are looking forward to a continuing relationship and helping her business grow.

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