Extending SEO reach and a bespoke website design

A redesigned website to fully reflect the Monkey Trousers brand using additional imagery and styling specific to them, and a website that can now extend their reach to new audiences through optimum SEO.

The Brief

Having created the visual identity for kids theatre company Monkey Trousers when they first launched, when Fran and Charlotte approached us to build their new website we were thrilled. The existing website, which was not bespoke and failed to fully reflect the brand, was also becoming difficult to maintain. It didn’t have the facility to provide a showcase for photos and videos from previous shows and accessing the ticketing system wasn’t as user-friendly as it could be.

Having helped Monkey Trousers Theatre out since the early days, our involvement with the website at this stage felt like a key part in the brand development.

New website for Monkey Trousers Theatre.

“We are so happy with the service we’ve received from Nic at Individualise. The new website looks amazing, we’ve had lots of positive comments! And it’s easy for us to maintain as well. Thank you for your creativity and hard work!”

Fran Lewis, Creative Director – Monkey Trousers Theatre

Logo for Monkey Trousers Theatre

The Approach

We redesigned the website to fully reflect the Monkey Trousers brand using additional imagery and styling specific to them. Incorporating the amazing photos and videos from previous shows provides the best showcase for their work and integrating their booking system means it is now easy for website users to buy tickets. The website can now also extend Monkey Trousers’ reach to new audiences through optimum SEO.

The new shows section is easy for Fran and Charlotte to update once the show has finished. The website is also able to accommodate more targeted and sophisticated marketing campaigns for upcoming shows.

The Project

Features

  • Full digital branding including show information and logo
  • SEO monitoring and website reporting
  • Complete website design project
  • Integration with ticketing functionality

Results

Fran and Charlotte are thrilled with their new website which now fully reflects Monkey Trousers Theatre. It is consistent with the branding Nic originally created for the company and also provides the best platform to showcase all their amazing work – past and present and future!

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