A Support Plan: Five Reasons Why


02 July 2018

By: Nic Thomas

We know the feeling: You’ve just purchased an expensive piece of technology and you are asked if you want to spend yet more money on a warranty. Is that extra peace of mind worth it? What are the chances you’ll need it?

The guarantees for a new website are similar, yet very different. Yes, a website is an investment. But when it comes to adding a support plan to your website, the stakes are much higher.

A new website is more than a one-off business transaction. Even though all websites we build at Individualise are created to function optimally at launch, all will inevitably need maintaining and updating.

A support plan ensures your website continues to run smoothly.

Why a website support plan keeps your website – and your business – happy

Technical Maintenance and Updates

We all know that technology and software have a built-in expiration date. WordPress is really helpful in notifying on your dashboard when software updates are available, but sometimes those updates might negatively affect a different aspect of your website’s functionality. And because WordPress is such a comprehensive tool, it offers thousands of different ways to solve the same problem.

Our expertise means we can fix these issues quickly and properly.

We fix any things that come to your attention and we’ll probably spot a few others along the way and fix those too!

Making sure any fixes are done using the best possible solution keeps your website running smoothly, avoids any potential code conflicts and means the build quality of your site is maintained. All this ensures your website runs optimally at all times, working hard for your business.

Content Updates

Regularly adding new content to your site is one way of getting Google’s search engine to notice, and prioritise, your site when it comes to any internet search results. One of the easiest ways to do this is in the form of a blog page. If a new post goes up there say, weekly, you’re ahead of the game.

New blog posts can also feed into your other social media outlets as an additional marketing tool, helping your business increase its profile.

Blog posts crafted specifically for your company and written with SEO (Search Engine Optimization) in mind are available on both our Business and Ultimate support plans.

If your Website Goes Down

With regular security checks, updates and maintenance work, having a support plan goes a long way to protect your website from hackers. For website owners, few things are worse than finding out your site has been hacked or your data has been wiped out. Repairing the damage can be expensive and time-consuming.

We keep an eye on all our websites, perform regular back-ups and if, against the odds, yours goes down, we can have it up and running again in no time.

Business Needs Change Over Time

As your business grows you it’s likely that you will want your website to grow with it.

You might need some new pages outlining a new product or service, want to update your contact form or perhaps include a social media feed. You might want your website to have new features: a shop perhaps, or a video showcase.

Our Business and Ultimate support plans include guaranteed development time so we can help with adding any new features you might want.

And finally

We’re Real People

Yes, we know everything is done remotely and stored on the cloud these days, but even though it might seem a bit old-fashioned, you can if you want to pick up the phone and speak to one of us (you’ll find out about us here) in person!

Squarespace doesn’t offer phone support, Wix has a U.S. number and proudly boasts it offers support in English, Spanish or Portuguese (anyone else’s heart sink when they read this?).

We are based in Bristol and we love getting to know our clients and building relationships with each and every one of you. We’re not saying that’s worth the cost of the support plan alone, but surely that has to go a long way!?

Support Plans

With the majority of consumers now using the Internet to search for products and services, it is more important than ever to protect your business’ website and online presence. Our range of support plans offer everything from security monitoring and software updates to options with content creation and abundant support time.

Every Individualise website comes with a plan for support and hosting. Find out more here: WordPress Hosting and Support

Posted By Nic Thomas

Starting her career building websites in notepad back in the late 1990s, Nic's worked on a wide range of small and large-scale web projects. Nic can take your web project from website design brief, to website development completion and support you with your digital marketing.

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Bristol content creation, Bristol Website Support, Web development Bristol, Website Support Plans

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